University of Waterloo is trying to create a marketing logo.
For all the money, time and resource they spend, well, they came up with these three choices. I really don't like any "new" logo for the University of Waterloo, not to mention that these "available" choices all look like crap - Just read people's feedbacks on Facebook. UW is always recognized for been great at Computer Science and Engineering. It's obvious that it's not good at arts. As for me:
1. I think a Logo has a huge intangible value. It's built with time and reputation. Great companies (e.g. Coca Cola, Audi, GE, etc.) "tweak" their logo over time, but they never change them or create new ones to show "innovation". I believe great companies and product make people remember their logo or trademarks instead of the other way around - creating fancy logos and make people come to them or buy their products.
2. Personally, UW's logo has emotional attachment. I spent 5 valuable years of my life there (well, technically about 3 years since I did co-op that was out of UW). People don't see great Ivy League schools change their logo - Princeton, Harvard, Standford, MIT, etc. - their logos remain unchanged for as long as the schools were founded.
A video introduction on the logo actually says "Waterloo's outstanding faculty, staff, students, alumni, and partners drive our success – not the design of a logo." Well, given that UW understand it, why they have to create new logos that look total crap?
No comments:
Post a Comment