Apple is Apple. Their pursue for perfection and attention-to-deal is to the level of desperation. I give lots of respect to the quality of their product, their innovation and their design execution. Most companies/people will satisfy to the level of "good enough", and that's the difference between a product that charges for >60% GM and a product that survives at 20% GM.
Sometimes when the marketing department writes an excellent Marketing Requirement, the engineers give the finger and claim that's "mission impossible". At other times, a poor marketing strategy or product definition causes a disastrous failure, regardless how good the engineering execution was done. Writing a good product definition/strategy, completing a good engineering execution of the implementation, beating every other competitor by at least several months on product release, and making lots of money - Apple's success recipe is easily said, but few company comes to the comparable level.
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