No More "The Next iPhone" Story, Please

I feel I've had enough of this "Gizmodo-got-the-next-iPhone" story.  Too much already!

I couldn't stop reading news from geek blogs, but there is so much news, redundant news, about the "next iPhone" and how the poor software engineer lost it and how he could also loose his career.  Gizmodo and media, please, stop.

Here is the problem, although I was one of the people who jumped into the link once I learned the next iPhone was leaked, the consequence is the exposure stole the show from Apple and Steve Jobs.  Apple fans will pay for this sentimentally later, I guarantee it.

Apple and their engineers are sometimes called "magicians".  They are good at controlling the release of their products air-tight.  You see, that is the beauty of this game.  They create the curiosity, they build the hype, then they release it with a bang during the Mac World events.  The speculation and secrecy form a big magnet that draw people's attentions (and stock prices, but I'm not a AAPL holder), The release of their product creates the "Wow" factor, on the day of the event, NOT before that.

Imagine yourself attending a circus/magic show.  If someone tells you what magic will be performed by the magicians and how exactly they would do the trick by revealing all the secrets in the magicians' toolbox right before the show, would you still have the same amount of enthusiasm and excitement when you watch it?  How about knowing the final score before watching a soccer or basketball game? I know I would not.

People in general agree that revealing magician's trick is un-ethical, so I would argue that Gizmodo's release of the new iPhone is also unethical (and perhaps even not legal).  For the least, they should have put a "Spoiler Alert" on the title.  But they won't, of course - It's all about money.  They paid five grands for it, so they need to get it back and make more money and create more publicity.  Indeed, they have achieved the goal.  The traffic at their server was so high that they had to shut down the comment feature to maintain accessability.  Gizmodo has done it...at the expense of stealing thunder from Steve Jobs in two months and the excitement from some Apple fanboys.

The highly speculated and anticipated Apple product-announcement was suppose to be the biggest bang in 2010.  If what Gizmodo claimed was NOT the next iPhone when Apple announce it (which I kind of wish at this moment, although the possibility is small), Giz will become a loser in this game.  However, if the phone is what it is intended to be, instead of saying "we got a new iPhone for you" by Jobs, he would have to say "we're ready to put the prototype you saw a couple of months ago into mass production".  You see, that's NOT Apple.  That's not their game, not in the tech world anyways.

So this is where I'm disappointed.  Yes, I chose to see what the next iPhone look like. Now I kinda wish I didn't make that choice.  I like to watch the show from Apple, from Jobs, without knowing what would be unwrapped during the show.  I wonder if someone else shares the same opinion as I do, or am I the only person in this world that wants to stop reading more news about the upcoming iPhone?