Monday, October 31, 2011

Google is Becoming Microsoft Starting with the New Google Reader

Google updated their Google Reader interface today, and I was really disappointed with it.

I remember I was extremely disappointed 10 years ago, after installing Windows ME on my Windows 98 PC. After paying $60+ of my hard-earned money, only I realized that my PC ran slower with more useless features offered by Microsoft. In that era, Microsoft was a monopoly. I was not as angry with Microsoft as people at Netscape were, however, I was sometimes annoyed when Microsoft took every possible opportunity to "stir" their users stay with their software - things like Internet Explore and Microsoft Office.

I feel Google is now doing the same thing. I wouldn't mind as long as they keep their products innovated. However, I feel they're following the same pattern as Microsoft did - less innovation, more bad products, and tighter controls or less choices for the user.

I suppose Larry Page got some good advises from the legendary Steve Jobs, before he passed away. One of the best managing traits for business of Steve Jobs is that he can stay focused - he carefully chose the top priority projects that Apple should work on, and he made sure to execute. I feel Google is doing the same thing. Shortly after Page replaced Schmidt, he killed many dangling Google products (one of them was Google Desktop Search) and attempted to consolidate the rest and shift them towards Google's "social network" solution competing Facebook, the Google Plus. The PROBLEM is, along the way of this consolidation, Google did not bring out any innovation - they products are remained with the same set of features (or less), and they're turning less user friendly.

Take Google Reader for example - have you seen the new interface yet? It sucks. The previous Google Reader interface used blue and gray for distinguishing unread items - new items are well highlighted in color, and this makes the page simple, colorful and easy for navigation. The new Google Reader interface, on the contrary, has 3 fundamental design issues.

First, the interface wastes valuable space. Take a look at the following snapshot, the "A look at what's new in your Reader" logo is taking 3 rows of space! Combing it with the search bar, and the tabs for my browser, the user looses about one fifth of the screen size on a 14" laptop monitor.





Second, the navigation panel's color scheme is boring. Google is very much an engineering-driven company. With all due respect to the talents, they just don't have much marketing sense. This is why I, and many other people like Apple products. (No, I do not consider myself an Apple fanboy. I try to speak an objective opinion from the user's perspective.) Apple truly integrate technology intuitively - their product interfaces are welcoming. Google's product interfaces are typically simple - even Android. They can either be elegant or extremely boring, like the new Google Reader.




Third, again, color scheme. However, this is sever because it impacts my reading experiences. Take a look at the following picture - I have one unread item, but I cannot distinguish it from the rest because, well the BLACK looks very similar a DARK GRAY (as oppose to blue vs. gray in the previous interface). Seriously Google, are you assuming your customers are all color blinded?!





It's even more sad that I just spend 30min to write my rant. That's because I liked Google's products and enjoyed using them. As Google is turning into a new Microsoft, its arrogant would never allow it to care an end user like me. I lost Google Desktop Search not long ago, and I now just have to start looking for an alternative RSS reader.





Saturday, October 15, 2011

如何把“愤怒的小鸟”的分数和游戏进度从旧iPhone转移到iPhone 4S


我刚刚从iPhone 4升级到iPhone 4S。和许多人一样,我不常用iTunes同步我的iPhone 4。 因此,新的iPhone 4S里面真的是“空白”。当我把所有以前iPhone 4的应用都搬家到iPhone 4S后,才发现所有应用程序的安排和设置要重新来过。另外,所有以前的游戏,比如我的得分和设置都没有被iTunes传到新的iPhone 4S里面。 实在是悲剧!我花了很长时间玩“愤怒的小鸟”,得想个办法把我的游戏进展和分数转移到新的iPhone 4S。

经过一些研究和试验后,我发现下面的方法可以使“愤怒的小鸟”的进展和得分数据传输到新手机。我猜以同样的方法,也可以应用到把“愤怒的小鸟”从iPad移动到iPad 2等。

1. 首先,做任何事之前,一定要用iTunes备份手机,然后再尝试进行任何修改。这样如果出了问题,至少有个回落到目前状态的办法。

2。下载一个名为DiskAid 的程序(14天的免费试用)。当你把iPhone连到电脑后,它有点像“Windows资源管理器”的功能。

3。安装完成后,把iPhone 4连接到电脑上。打开DiskAid,并在菜单栏中点击“DiskAid”,然后选择“Preference”。新窗口跳开后,单击“Advanced”标签,并选择下面的选项:
- “Display all Apps even if they dont have their 'File Sharing' enabled";
- “Show root path for Apps”
- “Show hidden files and folders”



点击“Save”。之后,你应该能够看到所有存储在你的iPhone 4的应用程序。

4。查找"愤怒的小鸟" (Angry Birds) 的目录,单击“Documents”文件夹,你会看到两个需要转移的文件: highscores.lua和settings.lua。这两个文件记录你的游戏进展和得分。



5。点击“highscores.lua”和“settings.lua”的文件,右击,并选择“Copy to PC”。把它们存储在桌面上。

6。把iPhone 4和电脑断开,再连接iPhone 4S,按照上述相同的步骤找到“愤怒的小鸟”的“Documents”文件夹。然后选择DiskAid “Copies files to Device”的选项,选择存储在电脑里的“highscores.lua”和“settings.lua”文件,然后将它们移动到“Documents”文件夹。

7。完成以上之后,在iPhone 4S里打开"愤怒的小鸟" ,你应该看到所有以前的成绩已经恢复了!

我试过用以上的方法去搬移其他的游戏,都没成功。 但至少“愤怒的小鸟”没问题,而且是我花的时间最多的, 所以已经算是欣慰了!


How to Transfer Angry Birds Score and Progress to iPhone 4S


I upgraded from an iPhone 4 to iPhone 4S. Like many people, I do not sync my iPhone 4 with iTunes regularly, and I didn't have the time or bothered to upgrade iPhone 4 to iOS5 before purchasing the iPhone 4S (if I do that, I would have to spend much time on reconfigurating the iPhone 4 after the OS upgrade).

As a result, my iPhone 4S is a "clean" phone, and my immediate problem is to configure all the Apps arrangements and settings. Quickly, I also realized that none of my game score and setting were carried over by iTunes. Specifically, I spent quite some time playing Angry Birds, and I wanted to transfer all my progress and scores to the new iPhone 4S.

After some research and trial, I discovered the following method for transferring Angry Birds progress and score data to the new phone. I think the same would work for moving or sharing Angry Birds between 2 iOS devices (e.g. moving from iPad to iPad 2, etc.). My disclaimer is that this worked for me on my case, and I cannot be responsible for any data or personal loss if you follow the procedures.

1. As a good practices, always back up your data using iTunes before attempting any modification on your iOS device, so that you will always have a path for falling back to the current state.

2. Download an application for PC called DiskAid.  This is a paid application with 14-day free trail. It essentially functions as a "Windows Explorer" for your iPhone when it is connected to your computer's USB port.

3. After the installation, connect iPhone 4 to the PC. Open DiskAid, and click "DiskAid" in the menu bar, then choose “Preferences”. A new tab opens, click “Advanced” tab and make sure to check boxes for:
- “Display all Apps even if they dont have their 'File Sharing' enabled";
- “Show root path for Apps”
- “Show hidden files and folders”


Click "Save". After that, you should be able to see ALL the applications stored on your iPhone 4.

4. Find the Angry Birds directory, click the “Documents” folder, and you’ll see the two files you need to transfer, highscores.lua and settings.lua.


5. Click on the "highscores.lua" and "settings.lua" file, right-click, and choose "copy to PC". Store these files on your desktop or somewhere you would remember.

6. Remove iPhone 4 from your computer's connection, connect iPhone 4S, follow the same procedures above and open the "Documents" folder for the Angry Birds game on your iPhone 4S. Then choose the "Copies files to Device" option on DiskAid, select the "highscores.lua" and "settings.lua" files stored on your computer from the earlier process, and move them to the "Documents" folder.

7. After the above, open Angry Birds on your new iPhone 4S, and you should see that all your previous scores are restored.  Enjoy continue playing the game!

I attempted to repeat the above processes for "Cut the Rope", "StreetFighter" and "iFighter" games. Unfortunately, they didn't work.  However, "Angry Birds" was the move time-consumed game for me, so I'm happy it was taken care of!

iPhone 4S对比iPhone 4的升级总结

今天本来是要把iPhone 4升级到iOS5, 但后来考虑时间和功能升级的问题,就直接去买了一部新的iPhone 4S。 从黑手机变白手机,但硬盘没加大,还是16GB。

升级之后,有诸多观察点,分享如下:

#iPhone 4S#对比#iPhone 4#: 一, 两款手机外形很像。 iPhone 4S的静音键位置上移了一点,现有的手机套不一定能继续用。 二, 新A5处理器确实快了很多, iPhone 4S反映速度和iPad 2有的比, 但因为系统内存没有增加,我觉得在跑多项应用时并不一定有明显差别 (待试)。

#iPhone 4S#对比#iPhone 4#: 三,iPhone 4S的语音识别系统真的很给力, 苹果确实在这里有很大突破。 问: 你好吗? 答: 我很好。 问: 你是谁? 答,我是Siri,你应该已经知道了。 问: 我(用户)是谁? 答: 我不知道你是谁,但是你可以在系统里设置。 只要发音正确,都可以聪明解答- 真的是个秘书!

#iPhone 4S#对比#iPhone 4#: 四,新的相机功能有提高。 iPhone 4的相机远远超越iPhone 3GS ,感觉#iPhone 4S#的相机清晰度明显比iPhone 4还好很多。最关键是快了很多。 以前用iPhone 4照相,等镜头准备好了,精彩的内容已经结束了。 新手机一键快门(用声音键),很方便。

#iPhone 4S#对比#iPhone 4#: 五,买了iPhone 4S,从iPhone 4搬移很麻烦, 尤其像我这种平时不用手机和电脑互联的。 所有的应用几乎都要重设! 比如邮件,无线上网密码,和很多应用的登录ID和密码都要重新输入。 搞了几个小时!

#iPhone 4S#对比#iPhone 4#: 六,另外在iPhone 4里玩的游戏,进程不会自动转 (比如在iPhone 4打完了Angry Bird,到了iPhone 4S里面要重来)。 即使我在游戏的系统里有注册,游戏会记住我的总分和完成游戏的比例, 但不自动让我恢复到另一部手机里的状态。 我以前做过很多黑莓机的搬移,没这么累过!

#iPhone 4S#对比#iPhone 4#: 七,对中国客户来说,要不要升级iPhone 4S? 第一,如果你在用3GS,光照相一项功能就应该升级,但iPhone 4客户不一定需要。 第二,如果你不懂英语,无法利用Siri的语音识别智能帮助,那么等2012年的iPhone 5更实际。

Monday, October 10, 2011

Does Netflix Understand the Concept of Brand Equity

"Have you heard of Blockbuster?"
"Sure!"
"What about Netflix"?
"Yeah, of course!"
"How about Qwikster then?"
"..., what the hell is that?!"

You see, a while ago, Netflix's management somehow lost their mind and wanted to separate their Streaming and DVD business for some crazy reasons. In order to do so, they had to invent a new name for the DVD business, for which they decided to call "Qwikster".

Many marketers and companies well understand the concept and cherish the values of Brand Equity. "Brand equity is strategically crucial, but famously difficult to quantify", as says Wikipedia. Nevertheless, Brand Equity is important because the brand means "something" to the brand owner's customers. Companies spend millions of dollars to create brand awareness - it literally took too many years, since it was founded, for "Netflix" to become a well-known brand and replace "Blockbuster" in consumers' minds. Then, they decided to cut it in half and call one of the two pieces "Qwikster".

I got an email today from Netflix announcing that they decided to withdraw the "Qwikster" name and keep the same "Netflix" for both Streaming and DVD business. This is the right decision - but where the hell was Netflix's management BEFORE they decided to make the "Welcome Qwikster" announcement to the public? It looked to me as Netflix's board had no idea about Brand Equity - hey woke up one day and decided to toss it out.



Bottom line, it appears the Street didn't appreciate Netflix's "jerking around" as well. Netflix's stock is down 4.8% today, while ALL major U.S. stock indices had a fantastic run. A month ago, Netflix's stock was $203. It is traded at $111 today.



I'm canceling my Netflix account before their next billing period. I only have the streaming subscription, so my motivation of the cancellation is not because of the price jack. I don't think Netflix's streaming movies are as new and as widely-selectable as they claim. However, I do hope Netflix would keep their brand though, because "Qwikster" has no meaning in my mind, and I would not want to make a subscription with them should I decide to come back.

Friday, October 07, 2011

Did Apple Make a Mistake Naming The New iPhone 4S instead of 5?

Apple announced Tuesday (10/4) of their latest iPhone product, the iPhone 4S. A lot of people anticipated that Apple would release an "iPhone 5" with radical updates from the existing iPhone 4 design. Thus, many called the iPhone 4S a "disappointment".

However, I do think the iPhone 4S is a radical update from today's iPhone 4 (perhaps many would disagree), it's a matter of whether Apple should have called the new phone "iPhone 4S" or "iPhone 5". I believe the outcome of the launch event could be oppositely different in an "imaginary world".

If we look at the following table, prepared by Engadget, the iPhone 4S features a new Application Processor, a new baseband radio, a new camera, and a wholly upgraded operating system. Come on, I think that's basically the entire gut set of a Smart Phone! Even though the form-factor/industrial design of the new iPhone 4S looks quite similar to that of iPhone 4, I'm almost certain that Apple has improved, if not completely solved the antenna reception issue associated with the iPhone 4.




Let me give an alternative example using car models. Given the same model year, a BMW M3 looks the same as a BMW 335 to an "average Joe", who doesn't know much about cars. However, to an auto enthusiast or a professional, a BMW M3 is almost a completely new car, designed from the ground up, compared to a standard BMW 3-series - The tires are different, chassis is different, the engines is different, the transmission is highly tuned, the intake, the exhaust, the interior material, etc., and the list goes on. On the opposite, sometimes automotive manufacturers offer "different year models" using the same car, perhaps with tiny external and internal updates. Porsche 911 is a good example, and more commonly and specifically, a 2008 Camry LE looks almost identical to a 2009 Camry LE - same engine, chassis, tire, etc.

So, what is my point, coming back to the mobile discussion? You see, mobile OEMs like Samsung, they develop a platform mobile design, but they create many mobile models using that platform and sell them at different regions for different prices. This is very common. Even if two models share exactly the same main control board (PCB) inside, they would have different "home" buttons, colors, or slightly distinguished external design. To an "average Joe" or consumer, they are different products. My question is, did Apple make a marketing mistake for not calling the new iPhone "5"?

I think Apple made a "rational" and "engineering based" decision. I guess their internal arguments are Apple is a company strongly focuses on industrial design, but the new iPhone's exterior did not change drastically from today's iPhone 4. (Jonathan Ive, what's up?!) In addition, the new iPhone does not support a brand new 4G LTE cellar network technology, and it also misses the (previously) highly anticipated NFC feature (which is already promoted by both Google for Android and Windows for Windows 8). In the end, Apple's marketing department (i.e. Jobs or Cook or Ive?) decided to follow the "iPhone 3G" to "iPhone 3GS" approach and named the new product "iPhone 4S".

However, I think Apple made a "marketing" mistake that affected the new iPhone's "product positioning". First, people or consumers were expecting "iPhone 5". Like I said above, since Apple has replaced most of the critical components inside the new phone, it's really nothing wrong with calling it the "next generation" product.

Second, I think Apple might have failed to understand (some) consumers' psychology of buying the new iPhone. For example, in the rapid growing China market, some people buy iPhone 4 for showing off because it looks different from iPhone 3GS. (I saw many Chinese used iPhone 4 as a standard mobile phone, taking no advantages of its Apps and "intelligence"!) Similarly, many Chinese are waiting for "iPhone 5", and they "need" the "iPhone 5" to look different from iPhone 4. It's "sad" or weird, but it's quite common among the people who got rich too quickly. I use Chinese consumers as an example because I travel to and do business in China often. However, I think similar cases exist everywhere in the world, only different by how often they occur. Apple can easily meet this expectation by, for example, making the home button square, larger, or shift the back-camera's position. Such little mechanical update is very similar to many mobile OEMs' practices I described above, and it would cause little impact to Apple's supply chain and manufacturing costs.

Third, I think Apple's biggest marketing mistake, which unfortunately is impossible to reverse given today's facts, is that Apple did not have Steve Jobs to present the new iPhone. Steve Jobs is a genius pitch man, bar none! I believe Jobs would have humbly position the new iPhone as a radical improvement from today's iPhone 4 (at least from a software standpoint), although they look similar, they are NOT the same. The new iPhone is a better product massaged to perfection. I believe Apple's executives sort of mentioned these during the product announcement, but they were not as smooth as what Jobs would deliver, not even close.

In summary, I think iPhone 4S is an excellent product. (No, I am not an Apple "fan boy", although I do have and use an iPhone 4.) Its hardware is great (I like my iPhone 4's form factor), the new camera looks awesome, and the new iOS5 features are really attractive. However, I think Apple made several marketing mistakes when they introduced the new iPhone. Very few knows if Steve Jobs was deeply involved and even watched the launch event of iPhone 4S, let alone if there is anyone knows whether he'd satisfied with the outcome. However, in an imaginary world, I wish I would do the following:
  • Make relatively minor exterior design adjustments to the new iPhone, be similar to iPhone 4, but has a distinctive difference that can be identified easily by a consumer;
  • Call the new iPhone as "iPhone 5";
  • Invite Steve Jobs to present the "iPhone 5".
Of course, nothing I said above really matters because whatever happened has done. The only way to evaluate and measure the result of the iPhone 4S launch is to check Apple's iPhone shipment numbers during it's next shareholder update.

I thought about writing this blog on the day of Apple's product announcement. Unfortunately, Steve Jobs passed away on Wednesday. Now, I only wish iPhone 4S would be a fantastic success, for Apple and for Steve Jobs.