Here is
an interesting article reflecting the dynamic of the Chinese market (the same market that took over the U.S. as the No.1. market for the auto industry) - Apple's revenue in Greater China (that is, Mainland China + Hong Kong + Taiwan) for the 1st half of the fiscal year (six month period) was about $1.3 billion, according to Apple's own COO Cook.
At a retail price of ~$622 per unit, that's more than 2 million units of iPhone sold.
Given that China has about 1.3 billion people, even there is only a small fraction of rich people can afford a luxury consumer product like the iPhone, the number of total units sold is quite impressive.
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